With over a decade of experience across agency, in-house and freelance roles, I specialise in developing brand ideas from concept through to delivery. Much of my career has been rooted in property marketing, where I’ve worked on branding for developments, destinations and placemaking-led schemes, building identities that translate clearly across campaigns, collateral and digital touchpoints.
At ThinkBDW, I focus on shaping brand concepts and turning them into cohesive visual systems. This includes naming, identity design, campaign thinking and motion, ensuring each idea carries through consistently from initial concept to rollout. I’m particularly driven by the thinking behind the work, not just execution, and enjoy developing strong creative narratives that give property brands a clear and distinctive position.
My approach is grounded in combining client ambition with strong conceptual thinking, supported by solid typography, layout and visual storytelling. I’m comfortable working collaboratively with strategists and creative teams, contributing to presentations and helping guide creative direction while maintaining a high level of craft across all outputs.
Alongside this, I actively integrate AI tools such as Nano Banana, Claude, and KREA into my workflow, not as shortcuts, but as a way to push ideation further and explore new creative territories.
I also bring experience mentoring emerging designers through my role at the University of Suffolk, which has strengthened how I communicate ideas and articulate creative thinking.